A Picture is Worth One Thousand Words
Guest Post-Stacey Hennessey
Real Estate Agent

Great photography sells houses. This is so important, I want to say it twice, great photography sells houses. On the face of it, no one would argue against the benefits of visually appealing photos. Yet many agents and sellers overlook this vitally important aspect when placing properties on the MLS.

As an experienced realtor, I have seen many listings that have been poorly marketed because the rooms weren’t properly lit or kitchen countertops were littered with small appliances,dish soap bottles, and knick knacks. A little effort will go a long way to improve your chances of triggering a showing because of great photos presented to the buying public. Here are some tips to prepare your house for being photographed in the best light. (Pun alert!)

1) Clean everywhere. The more energy spent making your home appear well taken care of, the higher the payoff with every showing. Properly lit photos will pick up dirty windows, worn rugs and fingerprints on stainless steel. Take some time to walk through each room and ask yourself, ‘what will the camera see’? Don’t forget this goes for exterior shots as well. Freshly cut lawns and shoveled driveways give the buyer a great first impression. And it is the photo doing the work of giving that impression.

2) Declutter every room. If your home office has stacks of paper,cups of pens and paper clip holders, take the time to stow all office products, and let the photograph do the work of illustrating a clean surface.

3) Floorspace-organize your living spaces. The camera will pick up whether or not your home is spacious. Such items as magazine racks,knitting baskets, and fireplace utensils can make a living room look much smaller because it ‘looks’ busier. Consider removing any bulky furniture the demands too much floor space.

4) Decor is always a sensitive subject, but in the interest of selling your home, it would be wise to temporarily remove hobby collections,especially if they are dominating wall space. Asking a picture to depict an entire room may mean eliminating distractions to the prospective buyers when seeing your photos online.

5) Cameras love light, and using light to eliminate dark corners will go a long way to improving your listing photos. When shooting the bathroom, using a portable light and placing it behind the shower curtain can add a warm touch to the photograph. And yes, the toilet seat should always be down.

Prepare your home for its debut on the market by following the above tips, and you will greatly improve your chances for a quick sale. If you are thinking of listing your home, it is never too early to get your house ready for the first impression which will most likely be a picture.

Stacey Hennessey

About Realtor® Stacey Hennessey

Stacey Hennessey Real Estate Agent Appleton Wisconsin and Fox Cities Real Estate Buyer and Selling AgentAs a real estate agent who’s an expert in the Fox Valley area, I bring a wealth of expertise and knowledge about buying and selling real estate here. It’s not the same everywhere, so you need someone you can trust for up-to-date information. I am eager to serve you. You need someone who knows this area inside and out! I can work with you to find the right home at the right price for you, including all the neighborhood amenities that matter – not to mention the essential criteria you have for your ideal home. When it’s time to move, you need someone who will advertise your home, show to prospective buyers, negotiate the purchase contract, arrange financing, oversee the inspections, handle all necessary paperwork and supervise the closing. I can take care of everything you need, from start to close.


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